Why we invested in Phaidra
Yaniv Lusana
February 5, 2024

Data centers are fundamental to the functioning of our increasingly connected world, serving as the backbone for countless industries and the bedrock of our global information infrastructure. These data centers' rapid expansion and importance present unique challenges for our society.
Data Center Energy Surge
Recent data highlights a dramatic surge in data center growth. Driven by the escalating demands of new and rising sectors, global electricity demand is expected to double within three years. Over 8,000 data centers are operational globally, with a significant presence in the US (33%), Europe (16%), and China (nearly 10%). In Ireland, data centers are projected to account for 32% of national electricity consumption by 2026, a steep rise from 17% in 2022.
U.S. data center power consumption is projected to double by 2030, reaching 35GW. This growth is propelled by the need for AI and machine learning-ready racks, which significantly increase power requirements. Major U.S. data center markets like Northern Virginia face near-zero availability: 0.2% of grid capacity remaining.
Broadly, in tackling data center energy consumption, we have two paths: (1) infrastructure innovation such as integrating renewable energy into data center development, delivering more efficient hardware, and standardizing data center design; and (2) operational optimization such as advanced cooling, AI management, and server virtualization.
Enter: Phaidra
That's why we were so excited when we met Jim Gao (CEO), Veda Panneershelvam (CTO), and Katie Hoffman (President & COO) from Phaidra. A team uniquely suited to solve the energy challenges plaguing data centers through their significant work at Google's DeepMind, where they developed AI solutions that reduced energy usage in data centers by optimizing cooling systems by 40%.
Phaidra's introduction of their AI Copilot agent, affectionately named Alfred, marks a transformative moment in industrial automation. Alfred represents a seamless integration with existing Building Management Systems or SCADA systems, employing reinforcement learning to make real-time, efficiency-enhancing decisions. This innovation is a notable departure from the rigidity of traditional industrial automation, which depends on hardcoded protocols.
Alfred embodies the blend of the meticulous attention to detail found in manual processes with the scalability and adaptability of advanced software. This approach is Phaidra's answer to evolving industrial automation, revolutionizing how facilities are managed with a system that not only adapts in real time but also continuously learns and improves.
Unlocking energy efficiency
Phaidra's early commercial traction has come through pilot and deployments with Fortune 100 companies demonstrating huge energy cost savings. While the company believes that at-scale energy consumption can be reduced by 30%, 10% energy efficiency savings equals millions of dollars in saved operating costs. Every kWh saved in reduced cooling demand in a power-constrained space translates to increased power availability for revenue-generating services.
Phaidra's ability to deploy their framework isn't limited only to data centers. The team speaks to potential customers across varying industries, such as chemical manufacturing, green hydrogen production, and even glass manufacturing — but remains focused on the current segment.
We couldn't be more excited to be working with the entire Phaidra team, its partners, and Phaidra's fellow investors. We look forward to a partnership that will drive innovation, sustainability, and profitability for years to come.
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